Wednesday, June 17, 2009

Name Change: An Exploration of Branding, yikes!

Hey all! I recently spent a couple of weeks racking my brain over a new name for the program. Through sharing about it with others, I have been getting mixed reactions to the name. I then realized that "roleplay" has so many existing and very specific connotations to it. The next step was clear; it would be sooo fun for me to come up with something fresh and neutral.

Thus, I give you, dun-da-da! .... neoPrentice!

Roleplay is no doubt a fun name, and neoPrentice provides the credibility that I believe was lacking before. (Plus, it's neat to say!)

The inquiry and result actually blossomed from an amazing conversation I had with my friend Susan, who is designing a poster for the program. (Susan is also one of my roleplayers!) We got into discussions of branding and what would catch people's attention. I'm happy to report that the poster is INcredible! I'll be sure to post a digital version of it here when it is finalized, so stay tuned...

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